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最新的 Salesforce Marketers Marketing-Cloud-Email-Specialist 免費考試真題 (Q156-Q161):
問題 #156
Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?
- A. Frequency Split
- B. Scoring Split
- C. Engagement Split
答案:B
問題 #157
As part of a daily shipping notification automation,Northern Trail Outfitters needs to join data from the Shipping data extension and the Purchase data extension.
What activity is designed to address this scenario?
- A. Group Refresh
- B. File Transfer Activity
- C. SQL Query Activity
- D. Filter Activity
答案:C
問題 #158
After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?
- A. Wait Until Event
- B. Behavioral Trigger
- C. Engagement Split
答案:B
解題說明:
Explanation
Behavioral Trigger is the correct answer. A behavioral trigger is a type of entry source that allows you to inject contacts into a journey based on their behavior or interaction with your brand. For example, you can use a behavioral trigger to start a journey when a contact makes a purchase on your website, clicks a link in an email, or fills out a form on a landing page. You can learn more about this in the Journey Builder Basics module on Trailhead.
問題 #159
Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketing team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?
- A. Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.
- B. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
- C. Create an API-driven process to put the data directly into the data extension when any data is changed.
- D. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.
答案:D
解題說明:
Explanation/Reference:
問題 #160
A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primary template to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?
- A. The template must be approved before updates are reflected.
- B. 'Update Email Now' needs to be applied to each email.
- C. The email must be recreated using the updated template.
答案:B
問題 #161
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